Marketing Strategy Isn't Just for Big Businesses

You don't need a boardroom, a marketing department or a six-figure budget to benefit from a clear marketing strategy.

If you're running a restaurant, hotel, bar or food and drink business, you've probably got more immediate things demanding your attention. Customers need serving, staff need managing and there are never enough hours in the day.

Even if you see the need for it, it's easy to think you'll get around to sorting out your marketing strategy when things are quieter.

But in the meantime, you're already making marketing decisions. You're spending money, creating content, updating your website, running promotions and trying to attract customers.

And every one of those decisions would work harder for your business if you had a clearer idea of what you wanted it to achieve.

Good marketing strategy isn't about creating a complicated plan. It's about knowing what matters, making better decisions and spending your time and money where they'll do the most good.

That's just as valuable to a small independent business as it is to a national brand.

What Does Marketing Strategy Actually Mean?

Forget lengthy presentations, complicated diagrams and documents that gather dust on a shelf. At its heart, a good marketing strategy answers a handful of straightforward questions.

What are you trying to achieve? More customers? Better customers? Higher spending? Greater loyalty? A stronger reputation? Different objectives call for different approaches.

Who are you trying to attract? Your ideal customers aren't necessarily everyone who might buy from you. Knowing who you most want to reach helps you communicate more effectively.

Why should they choose you? What makes your business special, and does your marketing give people a compelling reason to choose you over the alternatives?

What do people think of your business? Your brand is much more than a logo or a colour scheme. It's the impression people have of your business, the expectations you create and the experience you deliver.

How will you reach those customers? Which marketing activities offer the greatest opportunity to achieve your objectives, given your available time, budget and resources?

How will you know it's working? Clear objectives give you something meaningful to measure, so you can build on what works and reconsider what doesn't.

You probably have answers to some of these questions already. You might even have answers to all of them.

The real value comes from bringing those answers together, challenging assumptions and making sure they support each other.

Because once you know what you're trying to achieve, who you're trying to reach and what you want them to think about your business, deciding what marketing to do becomes a great deal easier.

Less Marketing. Better Results

When you know exactly what your marketing needs to achieve, you can make more confident decisions about where to spend your time and money.

You can stop posting for the sake of posting, chasing every new marketing trend or investing in activities that don't support your ambitions.

Instead, every photograph, campaign, website update and social media post has a reason to exist, and a clear role in helping your business achieve its objectives.

Every marketing decision should have a purpose. Every pound you spend should help achieve it.

Your Strategy in Action

Good marketing strategy is pointless unless it becomes good marketing.

So, every Bleatable Marketing Strategy Review includes a practical demonstration of your recommendations in action.

We'll create up to four professional photographs with JaxMore, a Facebook cover image and three example social media posts, all developed around the objectives, positioning and priorities identified during your review.

We'll plan the photography with you ahead of your feedback session, then create the images during our visit. Afterwards, you'll receive your finished materials, ready to use and showing how strategic thinking can shape your everyday marketing.

How Bleatable Can Help

Flexible Review

One Visit - Remote Initial Consultation

Initial video consultation to establish what you want your business to achieve, who you want to attract and how you want customers to see you.

Focused review of up to two agreed marketing channels or materials, assessing how well they support your core business objectives.

Concise visual assessment highlighting the key strengths and weaknesses of your chosen marketing activities or materials, with up to five prioritised recommendations for improvement.

In-person presentation of your findings and recommendations, with time to discuss priorities, ask questions and agree practical next steps.

Up to four professional JaxMore photographs, a Facebook cover image and three example social media posts, created to demonstrate your marketing recommendations in practice.

Practical action checklist covering your key recommendations, helping you put them into practice and keep your marketing on track.

Suggestions for additional marketing activities that could help you achieve your objectives, where appropriate.

Greater clarity about how your chosen marketing activities support your objectives, and the confidence to make better decisions about what to do next.

£995

(plus VAT)

In-Person Review

Two Visits - More Time Together

In-person consultation to establish what you want your business to achieve, who you want to attract and how you want customers to see you.

Review of your website, social media, imagery and other marketing materials to assess how well they support your business objectives.

Clear, visual assessment showing where your marketing supports your objectives, where it falls short and what you should prioritise to improve it.

In-person presentation of your findings and recommendations, with time to discuss priorities, ask questions and agree practical next steps.

Up to four professional JaxMore photographs, a Facebook cover image and three example social media posts, created to demonstrate your marketing recommendations in practice.

Practical action checklist to help you put the recommendations into practice and keep your future marketing on track.

Suggestions for additional marketing activities that could help you achieve your objectives, where appropriate.

A clear sense of purpose for your future marketing, so you can make confident decisions about what to do, what to improve and what to stop doing.

£1,750

(plus VAT)

Let's Make Your Marketing Work Harder

Not sure which review is right for you? Let's talk about your business, what you want to achieve and how Bleatable could help you make more of your marketing.

Arrange a Call

KTBB Limited trading as Bleatable and JaxMore Food and Drink Photography

Registered in England, no. 08828493
VAT no. 177253392

Registered Address: Carwood Park, Selby Road, Leeds, LS25 1NB

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