I'm Julia Dallimore, a former Marketing Director, award-winning food and drink photographer and the person behind Bleatable.

I've spent much of my career helping businesses build brands, develop marketing strategies and turn commercial objectives into effective marketing activity.

Then, through JaxMore, our specialist food and drink photography business, I began working closely with restaurants, hotels, bars and food producers.

And I noticed something that really surprised me.

These businesses put extraordinary care into what they create. The food, drinks, service and atmosphere.

But their marketing doesn't always receive that same attention.

I've seen businesses investing time and money in disconnected activities, reacting to immediate pressures, producing content because they feel they should and making marketing decisions without a clear idea of what they're trying to achieve.

Often, they're working incredibly hard. But the activity isn't necessarily building the business they want.

In other industries, I've seen what happens when marketing starts with clear objectives, a consistent brand and a coherent plan.

I believe hospitality businesses deserve the same approach, without needing a corporate marketing department to achieve it.

That's why I created Bleatable.